10 Stats About Nurturing Aspen’s Next-Gen Visitor
spen will continue to build loyalty with next-gen travelers and visitors by being where they are and giving them content that entertains and informs them. If we continue to do this at scale the next generation of Aspen guests will remember us and they’ll have that positive association with our brand and destination.
Promo and ACRA are igniting conversations, piquing interest, and joining dialogue with Millennials when appropriate. We’re being social on social media, and that’s how we earn the trust of Aspen’s next generation visitor.
“Although members of the Millennial generation are not yet the core customers of airlines, hotels, and travel companies, they will be in five to ten years, when they enter their peak earning, spending, and traveling years,” this bcg report said.
10 Travel Industry Statistics for Next Gen Travelers:
“This group tends to be more travel oriented than any generation before them,” says the MDG Advertising report.
As Millennials account for more and more of the travel industry’s economy, Promo has earmarked the next generation of Aspen visitor as an important piece of Aspen’s tourism puzzle. Here are ten interesting stats Promo uncovered while crafting a comprehensive strategy for Aspen Chamber Resort Association about the next generation of Aspen visitor:
- Millennials currently number about 80 million strong
- Millennials spend approximately $600 billion a year (expected to rise to $2.5 trillion in 2015)
- Bureau of Labor Statistics predicts that by 2020, Millennials will comprise 40% of the U.S. workforce.
- Suffice it to say, travel marketers can’t afford to ignore this critical market. But how do you influence Millennials’ travel decisions when Millennials don’t respond to traditional marketing methods? For starters, you take a radically different approach to earning their business—one that’s less about marketing and more about befriending.
- Millennials engage with brands similar to the way they engage with their friends, sharing information about their purchases through social media.
- The goal is to make Aspen worthy ofMillennials’ conversation.
- Travel stories now make up 42% of posts on the average user’s Facebook timeline
- 32% of next gen visitor uses smartphone to book business travel
- 46% are willing to exchange personal data for relevancy
- 47% are more likely to engage with brands they have a previous history with
5 Tactics Promo will implement in Aspen’s strategy to nurture ACRA’s next gen visitor:
- All research can (and is) done in newsfeed prior to booking travel.
- Travel is visual.
- Influencers are key.
- We’re keeping our eyes up.
- Our formula is Great Content + Dynamic Distribution Plan + Measure Impact
