What’s New In Aspen This Ski Season? A Lot – FORBES

 In Coverage

This is not just a big year for Aspen—by historical standards, it is huge.

Aspen is one of the most famous ski towns in the world, as much a luxury brand as a destination, and for as long as I can remember, the town and its namesake ski resort have stuck to an “if it isn’t broke don’t fix it” strategy where very little of note changes. Every year I write round-ups of important expansions, additions and changes at major ski resorts for a variety of media outlets (read my latest What’s New in Skiing piece here at Forbes), and in the past three decades I can’t recall ever having occasion to write a What’s New in Aspen story. Until now.

Read the full article HERE

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