ondon, UK (September 2015)—Luxury hostel brand Safestay is delighted to announce the opening of Safestay London Holland Park.

Set in the heart of one of London’s most prestigious parks and close to some of the Capital’s leading visitor attractions, Safestay London Holland Park is 368-bed hostel located within the East Wing of the original Jacobean building, Holland House, and also occupies the 1950’s extension, the private central courtyard and garden. Originally known as Cope Castle, this Grade I-listed building dating back to 1605 is rich in character and historical significance.

Safestay London Holland Park is the highly awaited third opening in luxury hostel brand Safestay’s growing portfolio. Championing the ‘affordable chic’ ethos, this safe, stylish and fun hostel will appeal to both the youth market and the ever-growing value-conscious traveller; from families and groups to flashpackers and business travellers. Rates at Safestay London Holland Park start from £15.00 per bed per night. Private rooms are available from £75 per room per night.

As with the award-winning Safestay London Elephant & Castle and Safestay York, the design team has been careful to preserve the original aspects of this great heritage building, whilst putting Safestay’s unique stamp on it.  Safestay’s trademark play on traditional fixtures and fittings with a modern twist is prevalent throughout.  The design pays homage to the building’s grand historical past however the interiors are contemporary and fitted to a very high standard with the latest modern amenities.  Guests will feel local on arrival and one of the striking design features in the lobby in the listed East Wing is a ceiling embellished with used paint pots hanging upside down, the colours redolent of the many colourful and vibrant facades of the houses in nearby Notting Hill.

Within the 1950s building, Safestay have gone full tilt and boldly embraced the 50’s era with retro furniture, fittings, wallpaper and advertising posters. The reception features distinctive architectural lighting on the ceiling; hexagonal light clusters cleverly break up what was previously a characterless flat ceiling, without imposing on the sense of space. The ‘50’s Sanderson inspired wallpaper complements the Safestay colours, as well as pulls on some of the foliage within Holland Park itself, bringing a graphic element to the space.

The pool room overlooking the garden has a bespoke digital wall-covering of the Queen’s face made up of tiny photographs of London.  Wallpaper featuring British stamps adorns one of the walls of the lounge adjoining the reception area.

The ground floor bar, which serves snacks and breakfast, is painted industrial chic black and features an entire wall of textured timber cladding and an exposed timber slatted ceiling.  Clusters of light bulbs hang over the communal wooden tables. The room looks out onto the stunning landscaped garden; this has outdoor seating and heaters for the cooler months, and a beautiful pond with fountains.

The rooms at Safestay London Holland Park feature a range of accommodation offerings from private en-suite twin rooms, private single over double rooms, family rooms and larger all bunk rooms for groups.   Most rooms are en-suite.  Two of the rooms have private terraces and the top floor has an incredible view over the park. The twin bunk bed private rooms have tea & coffee making facilities and 40-inch plasma screen TVs.

All rooms have comfortable beds with premium mattresses, individual curtains for additional privacy, reading lights and plug sockets as well as lockers to secure luggage and personal items.   Entry to the rooms is by touch key for added security.

Guests can take advantage of free WiFi throughout the hostel.  There is a reception area, a bar and breakfast room, a pool room, a comfortable lounge, an Internet desk with three stations and a well-equipped laundry room.

Holland House, originally known as Cope Castle, is a Grade I-listed building of historical significance. The Architect John Thorpe constructed the building in 1605 for Sir Walter Cope who went onto be Chancellor of the Exchequer for King James I. The property later passed to Lord Ilchester, then the powerful Rich family and later the Fox family under whose ownership it became a glittering social, literary and political centre in the 19th century. Sir Walter Scott, Lord Byron, Benjamin Disraeli, Charles Dickens and the poet Addison were amongst the list of illustrious guests. The House was largely destroyed during the Blitz in 1940 and today only the East Wing and some ruins of the ground floor still remain.

With excellent transport links, Safestay London Holland Park is within easy reach of Holland Park tube, High Street Kensington, Notting Hill, Portobello Road, Westbourne Grove, and Westfield Shopping Centre. The hostel forms the backdrop for the open-air Holland Park Opera every summer and is well located for The Royal Albert Hall, The Natural History Museum, the Victoria & Albert Museum, The Science Museum, Kensington Palace and Hyde Park. The hostel is also well located for Notting Hill Carnival and the new Design Museum premises opening in 2016.

For further information visit www.safestay.com.

Note to Editor

Setting a new standard in stylish, affordable and comfortable accommodation, Safestay appeals to a broad community of guests with their statement heritage buildings, fabulous interiors and prime city centre locations.

Smart travelers across the spectrum, from backpackers and young adults to families and business travellers, are actively seeking out Safestay Hostels for their design credentials and communal vibe as much as for their affordable offering.

Safestay’s portfolio includes the acclaimed Safestay London Elephant & Castle (opened in July 2012), Safestay York (opened in January 2015), Safestay London Holland Park (opened August 2015), and Safestay Edinburgh (set to launch in January 2016).  Safestay’s expansion plans include a European wide network of hostels.

Media Contact:

Maureen Poschman
Promo Communications
Maureen@promocommunications.com
+1 970 925 8480